The champagne was flowing at the BBar in London on 17 September 2015 for the 4th annual SATOA Awards, celebrating tourism excellence in Africa. Voted for by both the travel industry and consumers, these 9 awards provide an excellent barometer of the winners’ performance and popularity in the UK and Ireland.
Serena Hotels , which jointly won the award for the “ Best Corporate Social Responsibility Programme “ makes its mark in the hospitality industry by creating high quality accommodation and leisure facilities for business travelers and tourists in various regions in Africa and Asia where Serena properties are located. The company’s sustainable business practises and corporate social responsibility initiatives highlight its belief that it is not just about philanthropy and compliance, but also a holistic approach about how the company manages its economic, social and environmental impact, with a strong emphasis on measuring its success, not only in terms of financial gain, but by how much it has contributed towards local economic development, environmental conservation and social justice.
Not only has Serena Hotels consistently remained sensitive towards improving and preserving the environment in which it operates, the company continues to give priority to local communities living around areas where it operates so as to ensure economic independence.
Said Mr Mahmud Janmohamed the Managing Director “ We firmly believe that irresponsible tourism must be consigned to the past and as we understand that today’s traveller is more discerning and better informed, we must ensure that the hotels they stay at contribute in a sustainable manner towards the eco-system and culture of the destination. This recognition of our efforts is momentous and we thank all those who voted for Serena Hotels.”
Ulusaba also won a CSR Award for their impressive Pride ‘n Purpose programme.
Other winners on the night included African Pride for Best Tour Operator (trade), while Best Tour Operator (direct sell) went to Real Africa. On the accommodation side, Ulusaba Rock Lodge won Best Property 20 Rooms or Less, while Cape Grace took the prize of Best Property 20+ Rooms. The Best Safari Award went to Sabi Sabi and South African Tourism was voted Best Tourist Board. Best Retail Agent went to Travel Matters and Best Travel blog/journalist was The Travelista.
For more information on Serena’s CSR initiatives please visit www.serenahotels.com