Buy Local Build Local

If you want to go fast go alone, if you want to go far go together.”- African Proverb 

This saying is synonymous with the collective work put in to achieve a common goal. Sustainable Business Practices form part of form part of Serena Hotels ethos and is an intrinsic part to our day-to-day operations.

One of the key pillars of our sustainability practices is to improve the lives of the people, environment and wildlife in which we operate. This is not limited to our own projects but also includes forming solid partnerships with like-minded individuals and corporates.

Made in Rwanda is one of Government’s priorities launched in 2015 to tackle trade imbalance through encouraging more production and consumption of locally-manufactured goods.Both public and private businesses from different sectors are strongly encouraged to play a key role in pushing this program forward.

As pace setters in the hospitality industry, Kigali Serena Hotel in November 2018, partnered with Kigali Farmers ‘and Artisan Market (KFAAM) to create a platform where local farmers and artisans can easily reach consumers. This partnership is congruent with the core principles of Kigali Serena Hotel to support businesses and promoting local sourcing is central remaining committed to offer guests service excellence.

Not only does Kigali Serena provide a venue for the vendors to sell their goods, but also supports their business initiatives by enabling some of the vendors to be part of Serena’s supply chain. This reiterates the company’s commitment in aligning its programs with the United Nations Development Programme Sustainable Development Goals that promote partnerships and sustained economic growth. Additionally, 85% of the vendors are women, youth and people living with disabilities.

The success of Kigali’s market has seen the creation on Serena’s regional synergies with the same concept being extended to other properties such as Serena Beach Resort & Spa in Kenya under the name Mombasa Farmers and Artisans Market.

Kigali Serena Hotel will continue to host Kigali Farmers and Artisans Market every first Saturday of the month except in January and April with the aim of supporting the livelihoods of the vendors. Guests staying with us during the market day can purchase items from the artisans which they can take back home as souvenirs.

We are encouraging our guests and even locals to continue to promote local producers. #BuylocalBuildLocal

Follow us on social media for more updates on this.


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