Serena Hotels wins Global best Practices Award in Milan

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From L-R: Peter Wennekes, CINET President/CEO and Shenin Virji, Business Planning & Analysis Manager, Serena Hotels Africa at the Global Best Practices Awards 2022 Ceremony, Milan, Italy.

During the 4th edition of the Global Best Practices Awards 2022, Mara Serena Safari Lodge received the ‘Country Best Practices Award 2022 Kenya’. The independent international jury recognized the Lodge for its outstanding approach to professional textile care through eco-friendly, sustainable and energy efficient laundry services.
The appointed jury awards points to the nominees under the criteria of quality; sustainability; business model and service concept; and innovation. Those with the highest points become the winners of the Country Best Practice Award.

Mara Serena Safari Lodge, built in the 1970s within the Masai Mara Game Reserve is not only a ‘one-of-a-kind getaway’, but a leading-edge example of how clean, renewable energy independence can be successfully achieved through the installation of off-grid Solar PV systems, to minimise negative impact in a fragile environment.

About the Global Best Practices Awards 2022
The Global Best Practices Awards (GBPAP) 2022 demonstrates extraordinary professional laundry & dry-cleaning showcases around the world. Participants promote key issues of Professional Textile Care, with special attention to new business models and new market opportunities after Covid-19 pandemic, focusing on Sustainability, Hygiene, Digitization, and Innovation.

The award program is organized by CINET (originally Comité International De L`Entretien du Textile). CINET – the International Committee of Textile Care was formed in the early 1980s through the merger of a Northern European and a Southern European textile care association. CINET is a non-profit organization.

CINET aims to create an international network to improve the exchange of information within the sector, promote best practices with regard to sustainability and innovations, initiate and implement projects that promote the textile care industry as well as identify, represent and promote the interests of industry in the areas of environment, technology, marketing, taxes, law and regulation.

To work on these goals CINET executes a yearly research agenda and offers an International Certification Program on best practices through step-by-step e-learning, workshops, and on-the-job training. This leads to accredited (CERTEX®) or non-accredited (CERCLEAN®) certification with ISO and EN (hygiene) standards.
The CINET board engaged National Associations and International Suppliers who nominated over 100 companies from 30 different countries for this prestigious award.

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