On 14 October 2022, during the opening ceremony of the 81st Skål World Congress in Croatia, Serena Hotels was recognized for its participation in the 2022 Skål International Sustainable Tourism Awards. Under the ‘Marine and Coastal’ category, Serena Beach Resort and Spa presented its contribution towards the endangered sea turtle conservation program. The award criteria covered carbon offsetting and climate change mitigation.
The judges ranked Serena Beach Resort and Spa’s initiatives third out of ten international entries and commended The Serena Beach Resort and Spa for its support towards Sustainability, which is exemplary.
Serena Beach Resort & Spa’s Sea Turtle Conservation initiative has released over 62,868 turtle hatchlings into the ocean over the last 29 years. The Resort initiatives are used to promote the importance of environmental responsibility, marine conservation, and the impact of marine debris and plastic pollution. Serena Hotels Africa continues to innovatively engage in initiatives that promotes sustainable tourism through best practices on the social, environmental and economic development fronts.